Toyota Innova, a car line that is not only a popular choice in Vietnam but also has a strong foothold in the Indonesian market, with the most impressive sales in 2023.
1. Impressive Sales Engine:
- According to the Indonesian Automobile Manufacturers Association, Toyota Innova is the “national” of the Indonesian people and has maintained its leading position with 66,459 cars sold in 2023.
- Innova surpasses competitors such as Toyota Avanza and Honda Brio, proving its strong appeal in the MPV multi-purpose vehicle segment.
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2. Advantages of Hybrid Version:
- The Toyota Innova Zenix hybrid version, although expensive, is especially popular, accounting for 63% of the total number of new Innova cars sold, with 27,705 units shipped.
- The starting price for Innova Zenix is 471.6 million IDR, equivalent to 739.3 million VND, an expensive option but provides an efficient and environmentally friendly driving experience.
3. Compare Vietnam and Indonesia Markets:
- In Vietnam, Toyota Innova has difficulty competing in the MPV segment, with sales almost at the bottom of the table and significantly lower than the Indonesian market.
- Compared to Vietnam, Mitsubishi Xpander, an MPV, topped sales in the market in 2023 with 19,740 cars sold, despite the size difference between the two markets.
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4. Prospects in Southeast Asia Market:
- Toyota Innova continues to maintain a strong position in the Southeast Asian market, especially in Indonesia, which is a positive sign about the prospects and influence of this car line in the region.
- Stable sales are also the motivation for Toyota to continue upgrading and developing Innova versions, meeting the diverse needs of customers.
According to Legal Life